Sample Google audit for
A towing company
Riverside, CA · Inland Empire
About $4,000–$6,000 a month is going to the towing business down the road instead of you.
That's 32–33 customers a month. Not because of your work — people just don't see you first.
How we got that number
- The competitors we compared you to were at 26 new reviews in the last 12 months. You picked up 7.
- Reviews follow customers. That gap works out to about 32–33 customers a month they're getting and you're not.
- At $125–$175 a job, that's $4,000–$6,000 a month.
All from public Google data. It's an estimate, not a promise — but the gap is real and you can check every number yourself: the step-by-step math is at the bottom of this page.
Snapshot · June 14, 2026
01 Where you show up
Half your town can’t find you.
We searched "towing near me" from 225 spots across ±2 miles of your service area — Google shows each customer different results depending on where they're standing. Each dot is one search; the number is where you came up.
51%
of your area sees you in the top three
49%
doesn't — those calls go elsewhere
The first three names on Google get about 3 out of 4 calls (your average position is #4.5 where you show up at all). Every yellow or red dot is a customer who likely never saw your name.
Your three grades from this audit
Graded on the same scale as your dashboard and every weekly report, from the map above and the comparison below.
How each grade is scored
Google Maps. Scale — share of your area where you are in the top 3: A 80%+ · B 60%+ · C 40%+ · D 20%+; below that, F.
Google's first page. Scale — share of the searches checked where your map listing or your website is on page one: A 80%+ · B 60%+ · C 40%+ · D 20%+; below that, F.
Reputation. Scale — the lower of two: your stars (A 4.7+ · B 4.5+ · C 4.2+ · D 3.8+) and your reviews against the top competitor's (A as many · B 60% · C 35% · D 15%); below that, F.
A and B: strong. C: working on it. D and F: weak. Three grades on purpose — one score would hide which of them moved.
02 Why they beat you
You vs. Ramos Towing LLC
They're at the top of your map. Every line below is something Google actually counts when it decides who shows up first.
What's already working
3 of the 7 lines Google counts, already yours.
5.0★ vs 3.9★
Star rating
100% meets 95%+
top operators
Owner reply rate
2 vs 1
Profile categories
The problem isn't your service — it's that fewer people see it.
A note on "them": review lines show the figures we compared you against, the rating line their average; photos, categories and posts (unless marked) show the top competitor's own numbers. A figure marked "top operators" is a benchmark — the level top operators reach — not one business's own number.
The real picture
Your service isn't the problem.
When people find you, they pick you — the numbers above prove it. The leak is in the three moments before the phone ever rings:
The rest of this report walks those three moments in order — and shows what we do about each.
03 Get found
We work on turning more of your map green.
Today · 51% see you first
The goal · 95%+ see you first
Same 225 spots as the map above, on your real map. Left is your scan today; right is the goal the work aims for. It also tends to shape the map box in Google Search.
How — six levers we work on for you, each one a Google ranking signal:
And the rest of Google's first page — not just the map:
The goal. When someone searches your service — or your name — the first page is yours: your Google listing in the map pack, your website under it, and your Facebook Page and Instagram beside it, so that no directory and no competitor sits between them and you.
That is the goal: four of the first five results, yours.
How we go after four spots, not one
A page for the searches people actually use. Your home page can hold one spot on that page. A page on the website we build and host for you, written for one exact search — the service plus the town — can hold another. We write one a week and hand it to Google the same day.
The same post, in three places. Every Google post also goes to your Facebook Page once it is connected, and to Instagram whenever the post has a photo. Google indexes those pages, so your name can show up more than once.
A weekly check, aimed at the gap. Every week we search your services — and once a month, your name — and record who holds the first page. Whatever is missing is what the next page or post is written for.
Review requests start with you: send us each customer, and we ask them for a review. Everything else runs for you on a set schedule. See the full service catalog →
04 Get trusted
Give them something to check.
Getting found brings the search — trust helps win the call. A site with your reviews, services, and photos, already built and included. Below is a blurred example — yours is built from your own listing.
Already have a website? Keep it — you pick which site your Google listing points at. The map, the reviews and the missed calls work the same either way.
05 Get chosen
Text back every missed call.
When you can't pick up, the caller gets a text back in seconds — most people never leave a voicemail, they just call the next one. Switch it on in your dashboard and it runs 24/7.
06 The easy part
All of it, one flat price.
The map work, the website, the missed-call rescue — everything in this report. Recover one missed job a month and it pays for itself.
JJ, SitePeek. Questions on any number on this page? Text me at (562) 362-5650 and I'll walk you through it — no pitch, just the numbers.
~11–19 hrs/mo back in your week. That's the total time you'd spend running all of the above yourself — review replies, weekly posts, photo refresh, Google profile tuning, website maintenance. Full breakdown by service →
How we got the $4,000–$6,000 number — the step-by-step math (tap to open)
The big question: how can we estimate this without seeing your private call data?
We can't see your real call counts. So we use the most reliable public clue there is: how fast each business collects new Google reviews. In a service industry, the share of customers who leave a review stays roughly constant — so comparing your new reviews to a competitor's tells us how much more business they're attracting.
Step 1 · Count new reviews on each profile
Your count is publicly visible on Google. The competitor figure is a conservative reference built from the competitors we compared you to, capped relative to your own pace so the estimate does not overstate the gap:
Step 2 · Convert reviews to customers
In the towing business, ~3%–5% of customers leave a Google review (BrightLocal 2025 + local-services benchmarks).
Step 3 · Convert customers to revenue
Average towing job value in Inland Empire: $125–$175 (we use the conservative low-mid of local-services benchmarks).
The fine print
Competitor activity, seasonality, and ranking variance all matter. The offer ROI targets recovering this full gap ($4,000–$6,000/month) at steady state — what ~90 days of compounding profile work aims for; it doesn't happen overnight.
Citations
Whitespark 2026 Local Search Ranking Factors Survey · BrightLocal Local Consumer Review Survey 2025 · Google's official local ranking guidance (relevance / distance / prominence) · Local-services job-value benchmarks.