Cleaning customers comparison-shop. Unlike a stranded driver, someone booking a deep clean opens three or four profiles side by side and reads them: review scores, how recent the latest review is, whether the owner replies, what the photos show. The business that looks consistently active and personally accountable wins the quote request — and that quote request usually goes to two or three companies at once, so speed of follow-up decides who actually books the walkthrough.
Review velocity is the metric most cleaning owners under-manage. Twelve reviews from this quarter signal a healthy, active company; eighty reviews that stop eight months ago signal a business that changed hands or lost its crew, and Google reads the same signal. The fix is operational, not clever: ask after every job, reply to every review within a day, and keep photos of real kitchens and real crews flowing — never stock photos, which homeowners spot instantly.
One Google post published every week, every review answered within 24 hours in your voice, one fresh photo added every week, categories and description tuned monthly, the Q&A section monitored daily, and a monthly performance report in plain English. For a cleaning business that means posts like “Move-out deep clean in a 3-bed — landlord walkthrough passed” rather than generic tips, review replies that thank the customer by first name in your voice, and weekly photos of real results: a scrubbed oven, a finished kitchen, the crew at the door. How the profile service works →
Built and hosted, mobile-first, with local SEO and JSON-LD schema baked in, a weekly blog post, and unlimited same-day updates by text. The weekly blog targets what homeowners actually search before booking: what a deep clean includes, what house cleaning costs in your area, move-out cleaning checklists that renters share. Service pages split recurring, deep, and move-out cleans so each search lands on a page about exactly that job.
Every website lead gets an instant SMS text-back, automatic nudges go out at 24 hours and day 3 if they go quiet, and an AI front desk answers the common questions by text. When a homeowner submits a quote request at 9 p.m., they get a text back in seconds — while your competitors respond tomorrow. Automatic nudges bring back the ones who got busy, and the AI front desk answers the common questions about what a visit includes.
| Deliverable | Cadence | House Cleaning example |
|---|---|---|
| Google post published | Every week | “Move-out deep clean, 3-bed — landlord walkthrough passed.” |
| Review answered in your voice | Within 24 hours | A gracious, personal reply to a 3-star about a missed baseboard. |
| Fresh photo added | Every week | Before-and-after of a scrubbed oven — real work, never stock. |
| Blog post on your website | Every week | “What a deep clean actually includes” — the pre-booking search. |
| Website lead texted back | Instant, 24/7 | The 9 p.m. quote request gets an SMS before competitors wake up. |
For context on market rates: a GBP-only management service typically runs $200 to $400 per month, a website agency runs $200 to $500 per month, and paying two vendors to cover both usually lands at $400 to $900 per month. Full local-SEO agencies charge $500 to $1,500 per month at entry, with comprehensive retainers commonly $800 to $2,500. The full breakdown of who charges what — and what each price level buys — is in the pricing guide.
| Option | Typical monthly cost | What it covers |
|---|---|---|
| GBP-only service | $200–$400/mo | The Google profile only |
| Website agency | $200–$500/mo | The website only |
| Two separate vendors | $400–$900/mo | Both, with no coordination between them |
| Full local-SEO agency | $500–$1,500/mo | GBP plus citations and content; website usually a separate fee |
| SitePeek Local Pro | $300/mo flat | Profile + website + lead follow-up, done for you |
Ranges reflect widely reported 2026 prices for a single location. Full sourcing on the pricing guide.
Free audit: your local-pack rank, your review gap, and the three operators outranking you — from public Google data. No credit card.