Cleaning customers comparison-shop. Unlike a stranded driver, someone booking a deep clean opens three or four profiles side by side and reads them: review scores, how recent the latest review is, whether the owner replies, what the photos show. The business that looks consistently active and personally accountable wins the quote request — and that quote request usually goes to two or three companies at once, so speed of follow-up decides who actually books the walkthrough.
Review velocity is the metric most cleaning owners under-manage. Twelve reviews from this quarter signal a healthy, active company; eighty reviews that stop eight months ago signal a business that changed hands or lost its crew, and Google reads the same signal. The fix is operational, not clever: ask after every job, reply to every review within a day, and keep photos of real kitchens and real crews flowing — never stock photos, which homeowners spot instantly.
One Google post published every week, every review answered in your voice, usually within a day, fresh photos added every month, categories and description kept right, and a weekly report in plain English. For a cleaning business that means posts like “Move-out deep clean in a 3-bed — landlord walkthrough passed” rather than generic tips, review replies that thank the customer by first name in your voice, and fresh photos of real results: a scrubbed oven, a finished kitchen, the crew at the door. How the profile service works →
Built and hosted, mobile-first, with local SEO and JSON-LD schema baked in, a weekly blog post, and unlimited same-day updates by text. The weekly blog targets what homeowners actually search before booking: what a deep clean includes, what house cleaning costs in your area, move-out cleaning checklists that renters share. Service pages split recurring, deep, and move-out cleans so each search lands on a page about exactly that job.
Every website lead gets an instant SMS text-back, automatic nudges go out at 24 hours and day 3 if they go quiet, and an AI front desk answers the common questions by text. When a homeowner submits a quote request at 9 p.m., they get a text back in seconds — while your competitors respond tomorrow. Automatic nudges bring back the ones who got busy, and the AI front desk answers the common questions about what a visit includes.
| Deliverable | Cadence | House Cleaning example |
|---|---|---|
| Google post published | Every week | “Move-out deep clean, 3-bed — landlord walkthrough passed.” |
| Review answered in your voice | Usually within a day | A gracious, personal reply to a 3-star about a missed baseboard. |
| Fresh photo added | Every month | Before-and-after of a scrubbed oven — real work, never stock. |
| Blog post on your website | Every week | “What a deep clean actually includes” — the pre-booking search. |
| Website lead texted back | Instant, 24/7 | The 9 p.m. quote request gets an SMS before competitors wake up. |
For context on market rates: a GBP-only management service typically runs $200 to $400 per month, a website agency runs $200 to $500 per month, and paying two vendors to cover both usually lands at $400 to $900 per month. Full local-SEO agencies charge $500 to $1,500 per month at entry, with comprehensive retainers commonly $800 to $2,500. The full breakdown of who charges what — and what each price level buys — is in the pricing guide.
| Option | Typical monthly cost | What it covers |
|---|---|---|
| GBP-only service | $200–$400/mo | The Google profile only |
| Website agency | $200–$500/mo | The website only |
| Two separate vendors | $400–$900/mo | Both, with no coordination between them |
| Full local-SEO agency | $500–$1,500/mo | GBP plus citations and content; website usually a separate fee |
| SitePeek Local Pro | $300/mo flat | Profile + website + lead follow-up, done for you |
Ranges reflect widely reported 2026 prices for a single location. Full sourcing on the pricing guide.
Free audit: your local-pack rank, your review gap, and the three operators outranking you — from public Google data. No credit card.