Check your Google Business Profile score in about five seconds. Instant A-to-F grade for any local business, benchmarked against 4,604 real Google listings. No signup, no login.
The checker reads six things anyone can see on a Google listing and scores them out of 100 points, weighted by how strongly each one separates winning profiles from invisible ones in our data. All benchmarks come from SitePeek's 2026 study of 4,604 local business Google listings across 325 US cities — not industry folklore.
| Factor | Weight | Benchmark from the 4,604-listing dataset |
|---|---|---|
| Review count | 30 pts | Median is 45 reviews; fewer than 10 is the bottom 21% of the market |
| Star rating | 20 pts | Market mean is 4.6 stars; only 8% of rated businesses sit below 4.0 |
| Website on the listing | 20 pts | 43.7% of businesses have none — having one beats nearly half the market |
| Photos | 15 pts | 5 or more visible photos reads as active; fewer than 3 reads as abandoned |
| Business hours | 10 pts | Listed or not — "open now" searches can skip listings without hours |
| Business status | 5 pts | Marked operational, not temporarily or permanently closed |
90+ is an A, 75+ a B, 60+ a C, 40+ a D, below that an F.
Reviews weigh heaviest because they are the clearest public activity signal Google has. Across the 4,604 businesses we analyzed, the median local business has 45 reviews. Fewer than 10 puts a listing in the bottom 21% of the market, only 3.8% have none at all, and crossing 100 puts you in the top 30%.
The market mean is 4.6 stars, and only 8% of rated businesses sit below 4.0 — which is why a sub-4.0 rating is graded hard here. Between 4.0 and 4.5 is survivable; at or above 4.6 you match the market.
43.7% of the 4,604 businesses we analyzed have no website on their Google listing. Simply having one beats nearly half the market, which makes this the single cheapest point-gain on the scorecard.
Google's public API returns at most 10 photos per listing, so we grade what is visible from the outside: 5 or more reads as an active listing, fewer than 3 reads as an abandoned one. Customers judge the same way.
A yes/no check. Listings with no hours can be skipped entirely when someone searches "open now" — and "open now" is one of the most common ways people pick a local business.
Whether Google lists the business as operational. A listing marked temporarily closed is suppressed in results until it is fixed — it happens more often than owners realize, usually after a Google data sweep.
This tool grades the public basics — the things visible to anyone. Several signals that move local rankings only show up with a deeper look:
The free full audit covers all of that: your local-pack rank on a map grid, a side-by-side with the competitors outranking you, and a prioritized fix list — texted to you, no credit card. Run the checker above and request it from your scorecard, or request the audit directly.
Free audit: your local-pack rank, your review gap, and the three operators outranking you — from public Google data. No credit card.