The emergency query is a map-pack fight. Someone with water coming through the ceiling picks from the three profiles Google shows, based on rating, review count, open-now status, and how alive the profile looks — there is no second page. The project query is the opposite: a water heater replacement or repipe gets researched over days, and the customer reads your reviews, your replies, and your website before shortlisting. That is where thin one-page plumber sites quietly lose to companies with real content.
Plumbers also cover ground. A company based in one town works ten towns around it, but a profile alone anchors you to one point on the map. Service-area pages — a real page for each main service in each main town you cover — are how plumbing companies show up for “drain cleaning” searches two suburbs over. Most independents never build them, because nobody has time to write twenty pages while running calls; the ones who do get found in towns their shop address alone would never reach.
One Google post published every week, every review answered within 24 hours in your voice, one fresh photo added every week, categories and description tuned monthly, the Q&A section monitored daily, and a monthly performance report in plain English. For a plumbing company that means posts with real jobs — “Tankless water heater install, finished same day” — review replies that address pricing questions head-on in your voice, and weekly photos of completed installs and clean job sites rather than logo graphics. How the profile service works →
Built and hosted, mobile-first, with local SEO and JSON-LD schema baked in, a weekly blog post, and unlimited same-day updates by text. The weekly blog targets project searches with real money behind them: what a water heater replacement costs in your area, tank versus tankless, why the shower loses pressure, when a repipe makes sense. Service pages cover drains, water heaters, and leaks town by town, so the site catches searches your shop address never would.
Every website lead gets an instant SMS text-back, automatic nudges go out at 24 hours and day 3 if they go quiet, and an AI front desk answers the common questions by text. A homeowner comparing three plumbers submits your form and gets a text back in seconds — before the other two even see the lead. Automatic nudges revive the ones who got distracted, and the AI front desk fields the common questions about availability and service area by text.
| Deliverable | Cadence | Plumbing example |
|---|---|---|
| Google post published | Every week | “Tankless water heater installed and inspected — same-day swap.” |
| Review answered in your voice | Within 24 hours | A direct, professional reply to a pricing complaint on a big job. |
| Fresh photo added | Every week | The finished install, the clean job site, the lettered van. |
| Blog post on your website | Every week | “Tank vs tankless: what replacement really costs here.” |
| Website lead texted back | Instant, 24/7 | Your quote form answered by SMS in seconds — before the other two bids. |
For context on market rates: a GBP-only management service typically runs $200 to $400 per month, a website agency runs $200 to $500 per month, and paying two vendors to cover both usually lands at $400 to $900 per month. Full local-SEO agencies charge $500 to $1,500 per month at entry, with comprehensive retainers commonly $800 to $2,500. The full breakdown of who charges what — and what each price level buys — is in the pricing guide.
| Option | Typical monthly cost | What it covers |
|---|---|---|
| GBP-only service | $200–$400/mo | The Google profile only |
| Website agency | $200–$500/mo | The website only |
| Two separate vendors | $400–$900/mo | Both, with no coordination between them |
| Full local-SEO agency | $500–$1,500/mo | GBP plus citations and content; website usually a separate fee |
| SitePeek Local Pro | $300/mo flat | Profile + website + lead follow-up, done for you |
Ranges reflect widely reported 2026 prices for a single location. Full sourcing on the pricing guide.
Free audit: your local-pack rank, your review gap, and the three operators outranking you — from public Google data. No credit card.