What the 150 Chicago laundry listings we analyzed show about websites, reviews, and ratings — a city-level slice of SitePeek's 2026 study, with the sample caveats stated plainly.
Between May and July 2026, SitePeek's business-discovery pipeline — built on the Google Places API — returned 150 listings for laundromats in Chicago, Illinois. We analyzed each listing's website link, review count, and star rating, and compared the results against the 4,604-listing national sample from our 2026 Local Business Google Visibility Report. One caveat before the table: this is the sample our pipeline discovered, not a roster of every laundromat operating in Chicago. Read each number as a competitive read on the analyzed field, never as a universal market share.
| Metric | Chicago sample | National study (n=4,604) |
|---|---|---|
| Listings analyzed | 150 | 4,604 |
| No website on the Google listing | 66.0% | 43.7% |
| Median Google review count | 30 | 45 |
| Listings with fewer than 10 reviews | 10.7% | 21.0% |
| Mean star rating | 4.29 | 4.6 |
Both columns describe analyzed samples — the 150 Chicago listings our pipeline discovered and the 4,604 listings in the national study — not every business in either market.
Websites are the standout gap here. 66.0% of the 150 Chicago laundromats we analyzed had no website linked from their Google Business Profile — more than half the sample, and a larger share than the 43.7% we measured across all 4,604 businesses in the national study. Read that as a competitive angle, not a census: among the listings we analyzed, a fast site linked from the profile is still a genuine differentiator in this field, not table stakes.
The median listing in this sample had 30 Google reviews (the median across our full national study was 45), and 10.7% of the analyzed listings had fewer than 10 reviews (nationally: 21.0%). That puts this sample near, but under, the national norm: enough reviews in the field that an empty profile reads as a risk, few enough that a steady ask-after-every-job habit can move a business up the visible pecking order within a season.
Ratings gave this sample more spread than most: the mean across the 150 analyzed listings was 4.29 stars, below the 4.6-star mean in our national study. In most categories a strong star average is table stakes; among the listings we analyzed here, scores actually vary — so a profile that keeps its rating strong, resolves complaints, and visibly answers reviews separates itself in a way it could not in a field where every score clusters at the top.
Two habits move every number in the table above, in any market: give Google a website link so the profile has somewhere to send people, and ask for a review after every completed job. Neither costs money — and among the listings we analyzed, both remain unevenly adopted enough to be an edge.
Among the 12 Chicago categories we analyzed, review depth swings hard — from a median of 11 for handymen up to 146 for nail salons. The laundry sample's median of 30 is best read against its own field, not the city overall: a count that looks thin next to one category can lead another outright.
Related samples in this study: Nail Salons in Chicago · Towing in Chicago · Car Repair in Chicago · Plumbers in Chicago · Beauty Salons in Chicago · Hair Salons in Chicago · Pet Care in Chicago · Cleaning Services in Chicago · Landscaping in Chicago · Electricians in Chicago · Handymen in Chicago.
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More snapshots: all 27 category-and-city samples · the national report.
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