What the 37 Fresno locksmith listings we analyzed show about websites, reviews, and ratings — a city-level slice of SitePeek's 2026 study, with the sample caveats stated plainly.
Between May and July 2026, SitePeek's business-discovery pipeline — built on the Google Places API — returned 37 listings for locksmiths in Fresno, California. We analyzed each listing's website link, review count, and star rating, and compared the results against the 4,604-listing national sample from our 2026 Local Business Google Visibility Report. One caveat before the table: this is the sample our pipeline discovered, not a roster of every locksmith business operating in Fresno. Read each number as a competitive read on the analyzed field, never as a universal market share.
| Metric | Fresno sample | National study (n=4,604) |
|---|---|---|
| Listings analyzed | 37 | 4,604 |
| No website on the Google listing | 8.1% | 43.7% |
| Median Google review count | 7 | 45 |
| Listings with fewer than 10 reviews | 59.5% | 21.0% |
| Mean star rating | 4.0 | 4.6 |
Both columns describe analyzed samples — the 37 Fresno listings our pipeline discovered and the 4,604 listings in the national study — not every business in either market.
Website coverage ran ahead of the national benchmark in this sample: 8.1% of the 37 analyzed listings had no site linked from their profile, versus 43.7% nationally. For an owner, that cuts the other way — most of the Fresno locksmiths we analyzed already give customers somewhere to land after the map result, so a listing without a website is the one that stands out, and not favorably.
The median listing in this sample had 7 Google reviews (the median across our full national study was 45), and 59.5% of the analyzed listings had fewer than 10 reviews (nationally: 21.0%). Review volume is thin across this sample — and that is the opportunity. When much of the analyzed field is still in single or low double digits, a business that simply asks every customer for a review can look like the established leader within months, not years. Few markets hand out a cheaper head start.
Ratings gave this sample more spread than most: the mean across the 37 analyzed listings was 4.0 stars, below the 4.6-star mean in our national study. In most categories a strong star average is table stakes; among the listings we analyzed here, scores actually vary — so a profile that keeps its rating strong, resolves complaints, and visibly answers reviews separates itself in a way it could not in a field where every score clusters at the top.
Two habits move every number in the table above, in any market: give Google a website link so the profile has somewhere to send people, and ask for a review after every completed job. Neither costs money — and among the listings we analyzed, both remain unevenly adopted enough to be an edge.
We ran the same read on locksmiths in 2 of our city samples. Ranked by review depth, the Fresno sample lands 1st of 2: a median of 7 reviews among the listings we analyzed, versus 6 in Bakersfield. Review count is the first number a customer weighs before they click, so that ordering is a rough map of how hard the reviews race runs in each place.
Related samples in this study: Locksmiths in Bakersfield · Towing in Fresno · Pressure Washing in Fresno · Handymen in Fresno.
Run your business through our free checker and get a letter grade against these same benchmarks — website link, review count, rating, photos — in about 5 seconds. No signup.
More snapshots: all 27 category-and-city samples · the national report.
Free instant check: your website link, review count, rating, and photos graded against the same benchmarks — in about 5 seconds. No signup, no credit card.