What the 60 Fresno towing listings we analyzed show about websites, reviews, and ratings — a city-level slice of SitePeek's 2026 study, with the sample caveats stated plainly.
Between May and July 2026, SitePeek's business-discovery pipeline — built on the Google Places API — returned 60 listings for towing companies in Fresno, California. We analyzed each listing's website link, review count, and star rating, and compared the results against the 4,604-listing national sample from our 2026 Local Business Google Visibility Report. One caveat before the table: this is the sample our pipeline discovered, not a roster of every towing company operating in Fresno. Read each number as a competitive read on the analyzed field, never as a universal market share.
| Metric | Fresno sample | National study (n=4,604) |
|---|---|---|
| Listings analyzed | 60 | 4,604 |
| No website on the Google listing | 51.7% | 43.7% |
| Median Google review count | 27 | 45 |
| Listings with fewer than 10 reviews | 25.0% | 21.0% |
| Mean star rating | 4.27 | 4.6 |
Both columns describe analyzed samples — the 60 Fresno listings our pipeline discovered and the 4,604 listings in the national study — not every business in either market.
Websites are the standout gap here. 51.7% of the 60 Fresno towing companies we analyzed had no website linked from their Google Business Profile — more than half the sample, and a larger share than the 43.7% we measured across all 4,604 businesses in the national study. Read that as a competitive angle, not a census: among the listings we analyzed, a fast site linked from the profile is still a genuine differentiator in this field, not table stakes.
The median listing in this sample had 27 Google reviews (the median across our full national study was 45), and 25.0% of the analyzed listings had fewer than 10 reviews (nationally: 21.0%). That puts this sample near, but under, the national norm: enough reviews in the field that an empty profile reads as a risk, few enough that a steady ask-after-every-job habit can move a business up the visible pecking order within a season.
Ratings gave this sample more spread than most: the mean across the 60 analyzed listings was 4.27 stars, below the 4.6-star mean in our national study. In most categories a strong star average is table stakes; among the listings we analyzed here, scores actually vary — so a profile that keeps its rating strong, resolves complaints, and visibly answers reviews separates itself in a way it could not in a field where every score clusters at the top.
Two habits move every number in the table above, in any market: give Google a website link so the profile has somewhere to send people, and ask for a review after every completed job. Neither costs money — and among the listings we analyzed, both remain unevenly adopted enough to be an edge.
We ran the same read on towing companies in 4 of our city samples. Ranked by review depth, the Fresno sample lands 2nd of 4: a median of 27 reviews among the listings we analyzed, versus 139 in Chicago, 18 in Riverside, 13 in Bakersfield. Review count is the first number a customer weighs before they click, so that ordering is a rough map of how hard the reviews race runs in each place.
Related samples in this study: Towing in Chicago · Towing in Riverside · Towing in Bakersfield · Pressure Washing in Fresno · Locksmiths in Fresno · Handymen in Fresno.
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More snapshots: all 27 category-and-city samples · the national report.
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