What the 29 Riverside towing listings we analyzed show about websites, reviews, and ratings — a city-level slice of SitePeek's 2026 study, with the sample caveats stated plainly.
Between May and July 2026, SitePeek's business-discovery pipeline — built on the Google Places API — returned 29 listings for towing companies in Riverside, California. We analyzed each listing's website link, review count, and star rating, and compared the results against the 4,604-listing national sample from our 2026 Local Business Google Visibility Report. One caveat before the table: this is the sample our pipeline discovered, not a roster of every towing company operating in Riverside. Read each number as a competitive read on the analyzed field, never as a universal market share.
| Metric | Riverside sample | National study (n=4,604) |
|---|---|---|
| Listings analyzed | 29 | 4,604 |
| No website on the Google listing | 48.3% | 43.7% |
| Median Google review count | 18 | 45 |
| Listings with fewer than 10 reviews | 34.5% | 21.0% |
| Mean star rating | 3.92 | 4.6 |
Both columns describe analyzed samples — the 29 Riverside listings our pipeline discovered and the 4,604 listings in the national study — not every business in either market.
On websites, this sample sat close to the national picture: 48.3% of the 29 analyzed listings had no site linked from their Google Business Profile, against 43.7% across the 4,604 businesses in our national study. Among the Riverside towing companies we analyzed, a linked website alone still separates a business from a meaningful slice of the field sharing its map results.
The median listing in this sample had 18 Google reviews (the median across our full national study was 45), and 34.5% of the analyzed listings had fewer than 10 reviews (nationally: 21.0%). That puts this sample near, but under, the national norm: enough reviews in the field that an empty profile reads as a risk, few enough that a steady ask-after-every-job habit can move a business up the visible pecking order within a season.
Ratings gave this sample more spread than most: the mean across the 29 analyzed listings was 3.92 stars, below the 4.6-star mean in our national study. In most categories a strong star average is table stakes; among the listings we analyzed here, scores actually vary — so a profile that keeps its rating strong, resolves complaints, and visibly answers reviews separates itself in a way it could not in a field where every score clusters at the top.
Two habits move every number in the table above, in any market: give Google a website link so the profile has somewhere to send people, and ask for a review after every completed job. Neither costs money — and among the listings we analyzed, both remain unevenly adopted enough to be an edge.
We ran the same read on towing companies in 4 of our city samples. Ranked by review depth, the Riverside sample lands 3rd of 4: a median of 18 reviews among the listings we analyzed, versus 139 in Chicago, 27 in Fresno, 13 in Bakersfield. Review count is the first number a customer weighs before they click, so that ordering is a rough map of how hard the reviews race runs in each place.
Related samples in this study: Towing in Chicago · Towing in Fresno · Towing in Bakersfield.
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More snapshots: all 27 category-and-city samples · the national report.
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